Clean the World, Together.
Smarter Cleaning, Since 1963
Welcome to the official White Cat Oceania website, bringing decades of trusted cleaning innovation to Australia, New Zealand, and the Pacific Islands. Since 1963, White Cat has been a leader in high-performance, eco-friendly cleaning solutions, designed to make everyday cleaning simpler, safer, and more effective.
Why White Cat?
🔹 Smart Innovation – Backed by 93 patents, our advanced formulas deliver superior cleaning power for homes and businesses.
🔹 Eco-Friendly Power – Sustainable solutions that clean effectively while being safe for people and the planet.
🔹 Made for ANZ – Cleaning products tailored to the unique needs of Australian and New Zealand consumers.
🔹 Effortless Cleaning – Fast-acting, easy-to-use solutions that simplify your routine and deliver reliable results.
WhiteCat brings you powerful, eco-friendly cleaning solutions designed for effortless efficiency and lasting freshness. From tough grease-fighting dish liquids to zero-plastic laundry sheets, our products work harder so you don’t have to—delivering a superior clean that’s kinder to the planet. Discover a smarter, greener way to clean with WhiteCat!
WhiteCat offers OEM manufacturing and value-added partnerships for private-label household cleaning products. With 93 patents, advanced R&D, and state-of-the-art production, we provide custom formulations, flexible production, and tailored branding. Backed by three factories, ten partners, and global certifications (ISO 9001, ISO 14001, GMP, BRC), we deliver scalable, high-performance solutions for brands and retailers worldwide.
WhiteCat leads the industry with cutting-edge R&D, patented technologies, and advanced formulations that set new standards in cleaning performance. We continue to develop high-efficiency, eco-friendly, and next-generation cleaning solutions. Our commitment to scientific innovation ensures businesses and consumers benefit from superior quality, sustainability, and market-leading performance.