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Recognized as a national enterprise technical center since 2001, WhiteCat pioneers advanced cleaning technology with cutting-edge research facilities. Our state-of-the-art lab, equipped with gas and liquid chromatographs, mass spectrometers, and advanced formulation tools, ensures continuous innovation and superior cleaning solutions.

Innovation

Innovation for Sustainable Competitiveness

At White Cat Oceania, we bring decades of cutting-edge cleaning innovation to homes and businesses across Australia, New Zealand, and the Pacific Islands. From advanced enzyme-based detergents to eco-friendly cleaning solutions, our products combine science, efficiency, sustainability and affordability to deliver superior performance. With a commitment to continuous research and development, White Cat transforms everyday cleaning into a smarter, safer, and more effective experience.

  • What We Do

    WhiteCat’s Technical Center is a nationally recognized R&D hub focused on developing high-performance, eco-friendly cleaning solutions. Since 2001, our lab has been a leader in product formulation, safety, and innovation, continuously improving household and industrial cleaning products.

    What We Achieve

    • 93 invention patents and over 100 patent applications

    • 13 authorized patents and 10 utility models

    • 30+ new product developments annually, with 10+ launched each year

    • Top 3 market leader in dishwashing detergents in China

    • 60%+ annual growth in liquid laundry detergent sales


    What Makes Our Facilities Different

    • Nationally Certified R&D Center – Recognized as one of the top enterprise technical centers in the industry

    • Advanced Equipment – Featuring gas & liquid chromatographs, mass spectrometers, and cutting-edge formulation tools

    • Expert Team – Over 70% of researchers hold graduate degrees, ensuring industry-leading expertise


    WhiteCat continues to lead the cleaning industry with innovation, quality, and advanced R&D capabilities, making us the ideal partner for high-performance, sustainable cleaning solutions.

    Read the next section to sfind out 

  • How We Contribute
    WhiteCat’s Technical Center plays an active role in shaping national and industry standards. By publishing revision proposals and working with the Cleaning Industry Association, we ensure continuous improvements in product safety, quality, and innovation. Below are the key standards we have helped develop and refine over the years.
     
    Laundry Care Standards

    • GB/T13171-1997, GB/T13171-2004 – Laundry Powder Standards

    • GB/T13171.1-2009, GB/T13171.2-2009 – Laundry Powder (Containing Phosphates & Phosphate-Free)

    • GB/T12028-2006 – Carboxymethyl Cellulose for Detergents


    ​Industry Standards – Laundry Detergent Pods & Laundry Detergent Sheets

    • Dishwashing & Food Safety Standards

    • GB/T9985 – Hand Dishwashing Detergents

    • GB14930.1 – National Food Safety Standard - Detergent
       

    Household Cleaning & Specialty Formulations

    • Industry Standard – Improvement of the Quality Standard for Kitchen Hood Cleaners

    • New Product Innovation Standards

    • Group Standards – Evaluation of Detergents for Silk Washing and Care

    • Group Standards (2020) – Antistatic Soft Laundry Liquid, Antibacterial Antistatic Soft Laundry Liquid, Laundry Detergent with Fabric Softener
       

    Industry Recognition & Influence

    • Strengthened collaboration with the Cleaning Industry Association, enhancing our role in industry leadership and regulatory development.

    • Regularly invited as a keynote speaker at industry conferences, earning widespread recognition for our contributions to cleaning product innovation and safety standards.
       

    If you want to ensure your innovative formulas and ingredients meet industry compliance and technical standards, WhiteCat’s expertise can help. We lead in innovation and regulatory standard-setting, ensuring the highest quality, safety, and performance in cleaning solutions.

  • WhiteCat is committed to quality, innovation, and compliance, earning prestigious certifications and industry awards that highlight our leadership in technology, safety, and sustainability.
     
    Quality & Compliance Certifications

    • ISO 9001 – Certified Quality Management System

    • ISO 14001 – Certified Environmental Management System

    • National CNAS Laboratory – Recognized for testing and analysis excellence

    • National Technology Center – Industry-leading R&D hub
       

    Innovation & Intellectual Property

    • National High-Tech Enterprise – Recognized for advanced technology development

    • Shanghai Patent Pilot Enterprise – Leading patent and research institution

    • Shanghai Intellectual Property Innovation Award – Excellence in IP protection
       

    Industry Leadership & Brand Recognition

    • Shanghai Famous Brand & Trademark

    • China Well-Known Trademark & China Time-Honored Brand

    • Top 100 Household Chemicals – Recognized industry leader
       

    Awards & Achievements

    • Science & Technology Progress Award – China National Light Industry Council

    • 2018 China Industrial & Infrastructures Cleaning Industry Product Quality Award

    • TaoShi Cup Integrity Award (2017-2019) – Recognized for business ethics & excellence

    • Shanghai Best-Selling Gold Award – Market leadership in cleaning products

    • Innovation & Upgrade of Consumer Goods Award – Commitment to product advancements
       

    Our certifications and achievements reflect WhiteCat’s dedication to delivering high-performance, safe, and compliant cleaning solutions for businesses worldwide.


  • WhiteCat is committed to continuous innovation, developing patented technologies that improve cleaning performance, efficiency, and sustainability. Below are some of our key patents that shape the future of household and industrial cleaning solutions.
     
    Breakthrough Cleaning Formulas

    • Air Purifier (Patent No. 2007100944376) – Enhancing air quality for a cleaner environment

    • Microemulsion Spray (2010101278251) – Advanced spray technology for better coverage and effectiveness

    • Whitening & Brightening Softener (2007100945970) – Combining fabric care with enhanced brightness

    • Plant-Based Black Hair Dye (2005101123796) – A natural approach to hair coloring

    • Dishwashing Detergent for Hands & Nails (2012102392249) – Protecting skin while ensuring deep cleaning

    • Liquid Dishwashing Detergent with Friction Particles (2012102054030) – Boosting grease removal power


    Advanced Laundry Innovations

    • High-Density Laundry Powder (2012101846691) – More power in a compact formula

    • Powder Detergent Bag & Its Preparation Method (2014107712401) – Optimizing packaging and preservation

    • Sizing Agent Laundry Powder (2016112491840) – Improving flowability and ease of use

    • Sodium Oleate Soap Powder Composition (201711415616.5) – Enhancing the performance of soap-based detergents

    • Colored Laundry Powder & Its Preparation Method (201911111793.3) – Innovative formulation for vibrant fabric care


    Smart Packaging & Storage Solutions

    • Curved Side Wall Bottle (201720284757.7) – Ergonomic design for better grip and handling

    • Handle Concave Bottle (201720284758.1) – Improving usability with a practical grip

    • Inclined Bottleneck with Side Walls (201720284806.7) – Designed for easier pouring

    • Bucket with Segmented Side Walls (201720284805.2) – Enhancing stability and usability

    • Self-Shoot Spray One-Piece Cover (201720284804.8) – Making application more efficient

    • Bottle with Double-Layer Sealed Cap (201720284803.3) – Keeping contents fresher for longer


    Industrial & Chemical Production Patents

    • Powder Material Bilateral Device for Chemical Production (201621222878.0) – Optimizing material processing

    • Solid-Liquid Mixing Device with Multi-Material Input (201621454672.0) – Enhancing manufacturing efficiency

    • Bulk Material Delivery Device for Chemical Industry (201621222849.4) – Improving logistics and processing

    • Storage Jar for Various Chemical Raw Materials (201621382137.9) – Ensuring safe and organized chemical storage


    With 93 invention patents and ongoing R&D, WhiteCat continues to lead in scientific advancements, product safety, and innovative cleaning solutions.

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