It removes tough stains, grease, and odours using natural enzymes, kills 99.9% of germs and mites, and leaves a lasting citrus scent. The formula is gentle on fabric, safe for babywear, and low-foam for easy rinsing.
Yes. The formula is specifically designed to be gentle on fabric and colour, with no optical brighteners, no phosphates, and no harsh additives — all of which are commonly avoided in baby-safe detergents. It also contains a low-foam system that rinses easily, leaving no residue behind that could irritate sensitive skin. These features make it well-suited for washing babywear, underwear, and delicate items.
Yes. This detergent is suitable for both types of machines.
For top-loading machines, use 40g of detergent (measured to the top line of the cap) for 8–10 pieces of clothing.
For front-loading machines, use 30g (middle line on the cap) for the same load size.
Pour directly into the detergent drawer or dilute with water before use, as recommended on the label.
Yes. The formula has antibacterial action that kills 99.9% of germs and mites, based on third-party lab testing under controlled conditions. It helps keep clothes hygienic, especially important for items like underwear, babywear, and bedding.
This formula combines plant-based and food-grade ingredients to give you powerful cleaning that’s gentle on fabrics and skin. It includes:
Natural enzymes to break down stains
Lactic acid for antibacterial action
Non-ionic surfactants to lift grease
Fragrance with citrus and rose notes
Food-grade preservatives for freshness and safety
It’s free from phosphates, optical brighteners, and harsh chemicals — making it suitable for baby clothes and daily use with confidence.
Yes. It’s safe and effective for hand wash use. Simply dilute 20g of detergent (measured to the bottom line on the cap) in water and wash 4–6 pieces of clothing. Rinse thoroughly after washing for best results.
No. This formula is free from both optical brighteners and phosphorus-based additives such as phosphates.
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Phosphate-Free Formula:
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Contains no added phosphates
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Free from phosphorus-based cleaning additives
This makes it gentler on fabric colours and ideal for those who prefer a safer, low-irritation detergent — especially suitable for delicate fabrics and everyday wear.
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It features a sunny orange scent, described on the label as a fresh, lasting citrus aroma. Although “rose” appears in the product name, there is no rose ingredient listed; it likely refers to a fragrance note, not an active component.
Yes. It’s a low-foam formula specifically designed to rinse out easily, leaving minimal residue. This makes it more water-efficient and ideal for both machine and hand washing — especially for sensitive fabrics and daily use.
While both offer antibacterial protection and are free from harsh additives, their formulas and intended focus are different:
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Whitecat Orange & Rose Enzyme Laundry Liquid is enzyme-powered, designed for deep stain removal, everyday washing, and a fresh citrus-rose fragrance. It’s especially suitable for babywear and delicate clothing.
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Whitecat Antibacterial & Mite Removal Laundry Liquid focuses on comprehensive hygiene with 10-in-1 cleaning, mite elimination, sweat and yellowing removal, and colour protection — making it ideal for bedding, towels, and adult clothing with heavier build-up.
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This detergent has a pH of 8.0—mildly alkaline and close to neutral—designed to be gentle on skin while effectively removing stains. Safe for daily use by the whole family.
Yes. Always follow label directions.
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Keep out of reach of children.
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Avoid contact with eyes; if contact occurs, rinse thoroughly with water.
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Do not ingest. If swallowed, seek medical advice immediately.
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Store sealed, in a cool, dry place, away from direct sunlight.
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Suitable for machine- or hand-washable fabrics only. Do not use on non-washable items such as silk or leather.
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This detergent is ideal for households looking for a gentle yet effective cleaning solution. It's especially suited for:
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Parents washing babywear or children’s clothes
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People with sensitive skin who prefer formulas free from harsh chemicals
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Everyday family laundry including delicates, synthetics, cotton, and outerwear
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Anyone who wants a fresh citrus scent without using detergents that contain optical brighteners or phosphates
Its low-foam, enzyme-powered formula makes it great for both machine and hand washing.
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Whitecat Orange & Rose Enzyme Laundry Liquid
Did you know your everyday laundry liquid could do more than just clean? Whitecat® Orange & Rose Enzyme Laundry Liquid uses natural enzymes to break down deep stains, grease, and odours — while staying gentle enough for babywear and delicate fabrics.
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Natural enzyme formula — removes stains without optical brighteners or phosphates
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Kills 99.9% of germs and mites with antibacterial action*
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Low-foam, easy-rinse system — safe for babywear and all machine types
Available in: 2 KG
Scent: Refreshing citrus-rose fragrance
Spot It. Clean It.
WhiteCat is a leading Chinese household cleaning brand with a history of innovation since 1963. We were the first to launch synthetic laundry detergent in China and are known for safe, effective, and eco-conscious cleaning products.
We are headquartered in Shanghai and are a wholly-owned subsidiary of CK Hutchison Holdings Limited, a global powerhouse in consumer goods and innovation.
We combine natural ingredients with modern technology, offering cleaning products that are safe, effective, and environmentally responsible. With 93 patents, 30+ R&D experts, and advanced manufacturing, we set the standard in China’s cleaning industry.
At WhiteCat, we believe cleaning goes beyond the surface — it’s about creating a better world for everyone.
Our Vision is Cleaning the World — building a cleaner, healthier future with solutions that care for homes, communities, and the planet.
Our Mission is to make eco-friendly, affordable cleaning products accessible to all by combining natural ingredients with advanced technology.
Our Core Values are sustainability, innovation, and care — guiding how we develop products and serve families.
Our Guiding Principle is that quality and safety come first — ensuring everything we make is effective, reliable, and responsible.
We don’t just make cleaning products — we help elevate everyday life while respecting people and the planet.
We offer a wide range of solutions, including laundry detergents, dishwashing liquids, stain removers, and next-gen formats like foaming sprays and enzyme-based cleaners — all designed for modern, efficient living.
Yes — sustainability and social responsibility are at the heart of everything we do.
Our factories are certified with SMETA and BSCI, meeting international standards for ethical and responsible manufacturing.
We are committed to using no harmful or harsh chemical ingredients, prioritizing formulas that are safe for your family and gentle on the environment.
From low-foam, water-saving detergents to eco-conscious packaging, we’re working to reduce our environmental footprint at every step.
Because we’ve spent over 60 years earning that trust — through proven results, responsible practices, and innovation that puts families first.
WhiteCat is a China Well-Known Trademark (中国驰名商标) — the only brand in China's household cleaning category to receive this national honour.
Our products are backed by 93 patents, developed by 30+ R&D experts, and manufactured under strict quality and safety standards.
We’re committed to delivering reliable, high-performance cleaning solutions that enhance everyday life — safely, effectively, and sustainably.
At WhiteCat, quality, safety, and compliance are built into every stage of our manufacturing process. Our factories and labs meet internationally recognized certifications, including:
ISO 9001 – Quality Management System (2023–2026)
ISO 14001 – Environmental Management System (2023–2026)
ISO 45001 – Occupational Health & Safety Management (2023–2026)
CNAS Accredited Laboratory (L0671) – Ensuring scientific testing accuracy and reliability
These certifications ensure that every product is developed, produced, and tested under the highest global standards — delivering consistent quality and peace of mind to consumers worldwide.
Pioneering the Path Since 1963
Our Journey
光陰釀真意，歲月藏珍寶
He wa, he taonga, he oranga
With time, comes treasure and life
1963
WhiteCat born
The WhiteCat trademark was successfully registered, and the trial production of WhiteCat-branded synthetic laundry powder was successfully launched nationwide, gaining widespread popularity across China. Additionally, the country’s first spray-drying tower capable of producing hollow spherical washing powder was constructed, marking a significant advancement in detergent manufacturing technology.
1963
Innovation in Packaging and Market Launch
WhiteCat revolutionized China’s cleaning industry by introducing its first branded detergent and developing the country’s first washing powder paper bag packaging machine. These innovations laid the foundation for WhiteCat’s commitment to smarter, sustainable, and effective cleaning solutions.
1981
China National Recognition for Quality
The WhiteCat laundry powder was honoured with the prestigious "National Quality Silver Award" by the National Economic Commission, solidifying its reputation for exceptional quality and reliability.
1983
Launch of Super Concentrated Laundry Powder
The first pack of Super Concentrated Laundry Powder was successfully developed, mass-produced, and launched on the market, offering a powerful and efficient cleaning solution.
1994
Establishment of Shanghai WhiteCat Co., Ltd.
On January 6, Shanghai WhiteCat Co., Ltd. was officially established as a joint venture between the Shanghai Synthetic Detergent Factory and SHK Hong Kong Industries Ltd., marking the beginning of its operations.
1995
China Golden Bridge Award Recognition
Since 1992, WhiteCat Laundry Powder has been honoured with the prestigious "Golden Bridge Award" for National Best-Selling Domestic Products. This accolade was awarded by seven national ministries and commissions for four consecutive years, highlighting its exceptional performance and popularity.
2004
China Famous Brand Recognition
WhiteCat Liquid Detergent was honoured as a "China Famous Brand" by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, reflecting its superior quality and trusted reputation.
2006
Formation of a Sino-Foreign Joint Venture
In March, Hutchison Whampoa (China) Co., Ltd. acquired 80% of the equity in Shanghai WhiteCat (Group) Co., Ltd. to establish the Shanghai Hutchison WhiteCat Co., Ltd., marking the creation of a significant sino-foreign joint venture.
2017
National Recognition for Technological Excellence
In 2017, leveraging years of accumulated technological expertise, the company’s Technology Centre helped secure another national honour—the title of "High-Tech Enterprise", showcasing its innovation and commitment to advanced technology.
2020
Launch of Thetis – A New Era of Cleanliness
WhiteCat introduced Thetis, a youthful and innovative sub-brand inspired by the purity and strength of the Greek sea goddess. Designed to meet the needs of modern consumers, Thetis blends advanced cleaning technology with gentle care, offering versatile and affordable solutions for every household. This launch marked WhiteCat's commitment to expanding its global appeal while delivering premium quality and a fresh brand experience.
